Having given what has transpired over the past 10 days or so after
studying the accounts which were released for the 2011-2012 season and
the fact we are going to be out of the champions league for some time to
come, my suggestions, as far as rebuilding the team and bringing our
wages down to an acceptable level that allows the club to actually
generate revenue and profits and build for the future once we can spend
on expanding Anfield is:
a) Sell Reina, Agger, Skerts, Downing, Carroll. Potential savings of 25-35 million per season alone. Possibly more.
With carra about to retire, that's a massive 4 million in wages we are saving. Give or take a couple of million.
c) Sign a solid young goalkeeper for 1/3 the wages we are paying Pepe.
d) Promote Wisdom, Kelly to the first time full time and possibly keep Coates
e) From the transfer funds we get, bring in young, hungry defenders,
midfielders for less in wages but longer term contracts and more
earnings from incentives of match's played, goals scored, goals not
f) Increase (double) the number of scouts the club has on it's books
with a focus on Spain, Germany, Belgium and Holland in particular
g) Introduce a proper ticketing system which makes it significantly
easier for fans to get a hold of tickets and to fill bums on seats and
to fill up every single home match including league cup and FA Cup
h) Allow supporters to buy tickets on match day's if there are any
available and improve the method of selling tickets to supporters clubs
i) increase the corporate ticket costs and offset the cost to lower the cost of match tickets for kids under 13
j) Lobby to get our reserve team playing in the conference league
with the possibility of being promoted into division 4 and a maximum
level of Division 1 at the most. Our youth set up, nextgen aside do not
get sufficient real match experince and playing in the league will be
beneficial in the long term not only in weeding out the good from the
bad, but also potential from actual quality.