I think you are over simplifying it. Definately not 'risk free', which I assume you didn't mean literally...but the extra sponsorship might be a bit of a myth too. i get the implication though, that associating yourself with top draw professionals is more prestigious and brands will pay more money ( on the next round of negotiations) to be associated with a 'better product'. But I think there's very few names that fit into your assessment, and in my mind, none we could actually purchase. If we bought Lionel Messi I'd imagine the clamouring to get somewhere near Liverpool ( as a brand) would be very lucrative, not to mention the players who would sign just to be in the same team.....but....it ain't gonna happen is it? The closest I think anyone in this league could come is maybe UTD re signing Ronaldo....that would probably pay for itself in week one.