Anfield Expansion - Anfield Road End (Main Stand Completed)

redfanman

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I believe that if we can qualify for the Champions League on a regular basis, then the value of our commercial deals are almost certain to rise. Whether qualifying for the CL for two successive seasons will be sufficient to achieve parity with some of the mega-deals secured by our competitors, I don't know. Maybe we will have to qualify and progress well to the later stages of the competition, every season, for several more seasons, before the eye-watering sponsorships are on offer; who can say?

As for increased commercial income being the catalyst for lower ticket prices, I would be less confident. Although I can see the benefits that this might achieve i.e. an increase in younger attendance and an improved match atmosphere, I suspect that before ticket prices were reduced we would have to see a sustained reduction in transfer fees, player wage demands, and agents fees, none of which are likely in the foreseeable future. Throw in the possibility that TV revenues might stagnate, or even fall, then matchday revenue becomes more significant, not less, further reducing the possibility of a reduction. But, I hope I'm wrong.
Could it see lengthy price freezes rather than direct cuts?
 

Lowton_Red

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https://www.liverpoolecho.co.uk/spo...verpool-accounts-anfield-road-latest-14352711

The indications are that the Kirkby training centre will be completed by the summer of 2020 and will take priority over any ARE expansion/rebuild. That means that the earliest an expanded ARE is likely to open (assuming it goes ahead) will be for the 21/22 season. Chances are that the club will need to re-apply for planning permission as the current deadline (I think this is around September 2019) for proceeding on the initial permission is likely to have expired by the time building commences.
The article mentions that permission expires in September 2019; this corresponds to condition 37 of the original planning consent which states that the development shall be begun within three years of the date of this permission (June 2014), or within two years of the approval of the last reserved matter (i.e. 4th September 2017), whichever is the later.

However, I believe that a fresh application was always on the cards. If, as has been widely reported, the intended expansion is of the order of 6000 or more seats this would exceed by some margin the increase in capacity given outline consent which was for c.4800 seats.
 

rupzzz

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The article mentions that permission expires in September 2019; this corresponds to condition 37 of the original planning consent which states that the development shall be begun within three years of the date of this permission (June 2014), or within two years of the approval of the last reserved matter (i.e. 4th September 2017), whichever is the later.

However, I believe that a fresh application was always on the cards. If, as has been widely reported, the intended expansion is of the order of 6000 or more seats this would exceed by some margin the increase in capacity given outline consent which was for c.4800 seats.
Yes - a fresh application is required regardless of the numbers - an outline permission gives confirmation of the acceptability, in principal, from the council of a proposal. The idea behind it is to allow the club to then go away and draw up further detailed plans, and various assessments needed (at large costs), having an idea of the key issues that need resolving.

If the outline permission lapses prior to the club submitting a full application, it will not really make a difference. Councils aren't able to just refuse planning permission without proper justification, as they risk appeals, which if lost, cost a lot of money.
 

Lowton_Red

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Could it see lengthy price freezes rather than direct cuts?
Provided that the increases in it (commercial revenue) and other (media and corporate entertainment) revenue streams are sufficient to keep pace with the apparently unremitting growth in transfer fees, player wages and agent's fees, then I think that a price freeze is probably as much as we can hope for, at least for the foreseeable future.
 

FilthyBloke

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As much as I’m glad the stadium is being made bigger, I can’t help but feel it’s only delaying the inevitable of having to build a stadium one day. Who knows how much it will cost in 15/20 years.
But at least for now it’ll mean we are financially more competitive.
As for safe standing, it’s not for me. I think atmospheres would be better if the majority of the tickets were sold at the turnstile and were only £10. At least for the Kop.
 

FilthyBloke

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Then we'd go bankrupt.
I don’t think so. I’m not sure what percentage of our income is ticket sales but Kop holds 12,000 and average ticket price is £30 so each game we make 360,000 from Kop seats. If we third that with the £10 Kop ticket on the day, you would lose £240,000 but would get more locals and passionate supporters in (queuing up for hours and buying merchandise/drinks) and that would make a better atmosphere I think.
Just an idea.
 

Anfield rd Dreamer

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I don’t think so. I’m not sure what percentage of our income is ticket sales but Kop holds 12,000 and average ticket price is £30 so each game we make 360,000 from Kop seats. If we third that with the £10 Kop ticket on the day, you would lose £240,000 but would get more locals and passionate supporters in (queuing up for hours and buying merchandise/drinks) and that would make a better atmosphere I think.
Just an idea.
Why would it only be locals queuing up for hours for the cheap tickets?
 

mattyhurst

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The suggestion only local fans can be passionate is rubbish, people do move. I’d have teens tickets as low as possible to be honest.

I live in London was brought up near Liverpool, I travel up 6 or so games a year, I start off about 5am come back about 11 or even later. Stood next to a guy on the Kop against City, been up for a few games originally from Saudi Arabia sung badly to every song.

Some of the miserable fucks you see on the train afterwards that are the issue. They get off at Runcorn and Crewe.
 

FilthyBloke

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Why would it only be locals queuing up for hours for the cheap tickets?
More locals AND passionate supporters. If you’re willing to queue for a few hours then you are most likely going to make the most of your experience and not sit there like a theatre.
 

FilthyBloke

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The suggestion only local fans can be passionate is rubbish, people do move. I’d have teens tickets as low as possible to be honest.

I live in London was brought up near Liverpool, I travel up 6 or so games a year, I start off about 5am come back about 11 or even later. Stood next to a guy on the Kop against City, been up for a few games originally from Saudi Arabia sung badly to every song.

Some of the miserable fucks you see on the train afterwards that are the issue. They get off at Runcorn and Crewe.
Perhaps I wasn’t clear in my post. Locals AND the kind of passionate supporters that are willing to queue in the hope of a ticket. Not that all non locals are less passionate.
 

Anfield rd Dreamer

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More locals AND passionate supporters. If you’re willing to queue for a few hours then you are most likely going to make the most of your experience and not sit there like a theatre.
Who is more likely to be able to queue for a few hours? Local working class people with jobs and responsibilities? Or people who are in control of managing their own time and fancy a bit of a bargain? Or someone who has spent hours flying to the country to build a holiday around going to a live game? Or ticket tout gangs who have the profits of their ticket selling as a large part of their income? Sorry your suggestion is good natured but would be a disaster for the average working class local fan.
 

FilthyBloke

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Who is more likely to be able to queue for a few hours? Local working class people with jobs and responsibilities? Or people who are in control of managing their own time and fancy a bit of a bargain? Or someone who has spent hours flying to the country to build a holiday around going to a live game? Or ticket tout gangs who have the profits of their ticket selling as a large part of their income? Sorry your suggestion is good natured but would be a disaster for the average working class local fan.
I doubt many working class fans benefit from the current price structure.
 

FilthyBloke

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Who is more likely to be able to queue for a few hours? Local working class people with jobs and responsibilities? Or people who are in control of managing their own time and fancy a bit of a bargain? Or someone who has spent hours flying to the country to build a holiday around going to a live game? Or ticket tout gangs who have the profits of their ticket selling as a large part of their income? Sorry your suggestion is good natured but would be a disaster for the average working class local fan.
But you’re probably right. Doubt it woulda benefit anyone with true intentions.
I miss that old atmosphere... something that happens mostly in European nights... what’s the difference in mentality with fans on those nights?
 

Anfield rd Dreamer

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But you’re probably right. Doubt it woulda benefit anyone with true intentions.
I miss that old atmosphere... something that happens mostly in European nights... what’s the difference in mentality with fans on those nights?
I think the others are right. Making sure younger people are getting to go. Maybe off organised lists with built in criteria. Touts could easily be wiped out if everyone had their names attached to their tickets but could register a change of ticket to someone else within a certain amount of time online. Anybody signing over 50% or more of the tickets to multiple other people shouldn't then be allowed to buy more tickets. But you'll never be able to sell cheaper tickets just to people with less money. How would the club ever be able to realistically check that? Just sort out the next generation of fans by being cheaper for people born before certain dates and try and combat professional touts without punishing Joe Bloggs who let's his nephew or mate in work use his ticket for the occasional game he can't make.
 

Irishanfield

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I don’t think so. I’m not sure what percentage of our income is ticket sales but Kop holds 12,000 and average ticket price is £30 so each game we make 360,000 from Kop seats. If we third that with the £10 Kop ticket on the day, you would lose £240,000 but would get more locals and passionate supporters in (queuing up for hours and buying merchandise/drinks) and that would make a better atmosphere I think.
Just an idea.
From my experience its more the day trippers who spend more on merch than the regular match goer
 

Red_Jedi

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As it stands, there is a demand of 10 to 1 for every ticket so there is commercial pressure to raise ticket prices, but social (fan groups) are fighting that....

So can’t see ticket prices falling.

At the same time, I want to see more vvd type signings mixed with more Trent’s - and I want anfield to be buzzing every match like the good old days...

I’m just happy and grateful that I get to go 10-15 matches a season and often take the kids or wifey. But it does hurt the pocket.
 
K

Klopptinho

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As it stands, there is a demand of 10 to 1 for every ticket so there is commercial pressure to raise ticket prices, but social (fan groups) are fighting that....

So can’t see ticket prices falling.

At the same time, I want to see more vvd type signings mixed with more Trent’s - and I want anfield to be buzzing every match like the good old days...

I’m just happy and grateful that I get to go 10-15 matches a season and often take the kids or wifey. But it does hurt the pocket.
if the kids and wife aren't available.. i ll put on a dress if it means i get to go lol lol lol lol
 

lfc.eddie

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As it stands, there is a demand of 10 to 1 for every ticket so there is commercial pressure to raise ticket prices, but social (fan groups) are fighting that....

So can’t see ticket prices falling.

At the same time, I want to see more vvd type signings mixed with more Trent’s - and I want anfield to be buzzing every match like the good old days...

I’m just happy and grateful that I get to go 10-15 matches a season and often take the kids or wifey. But it does hurt the pocket.
Not exactly though, there are other ways to accommodate, and having known the high/secured demand it is easier for club to secure loans to build a new stand or two. That way you don't have to increase the ticket prices due to demand, increasing prices of a supply due to it's facility limitation is a very dangerous road to take. You could price out the average fans which will ripped the soul of the club.

Not like there are no other revenue streams to capitalise from. We have yet to exhaust our commercial sponsorship revenue and other commercial partnerships.
 

Red_Jedi

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Not exactly though, there are other ways to accommodate, and having known the high/secured demand it is easier for club to secure loans to build a new stand or two. That way you don't have to increase the ticket prices due to demand, increasing prices of a supply due to it's facility limitation is a very dangerous road to take. You could price out the average fans which will ripped the soul of the club.

Not like there are no other revenue streams to capitalise from. We have yet to exhaust our commercial sponsorship revenue and other commercial partnerships.
I think we are saying the same thing.

The "Heart and Soul" of the club - where the every day match goer creates the atmosphere, sings their hearts out and lives and breathes the club cannot be lost in the "commercialisation" of the club....

But at the same time, those that follow the club from afar but want to come for a 1 off match should be able to come and remember the special day.

Its a balancing act, and why the Fans groups need to keep shouting loud.

I think also we are now finally starting to get traction in the other commercial avenues - about 20 years late, but at least we've got going.
And another 6000 odd seats at Anny Road would be great.

Worst thing is empty seats like whats happening at the Emirates.
 

legalalien

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This is good news but as the article says, the new bar in the Kop that can accommodate 700 people will have a negative impact on local businesses, especially the pubs of course. Having said that, I can imagine most of the customers being day trippers and away fans who might feel more comfortable there rather than in a local boozer. It would be a great place to go to watch a televised game. Almost like being on the Kop itself.
 

bazza66

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This is good news but as the article says, the new bar in the Kop that can accommodate 700 people will have a negative impact on local businesses, especially the pubs of course. Having said that, I can imagine most of the customers being day trippers and away fans who might feel more comfortable there rather than in a local boozer. It would be a great place to go to watch a televised game. Almost like being on the Kop itself.
TBH, I don't think it will have the slightest impact. People are used to meeting at the local pubs. Look at the club's shitty food outlets, and then look at the massive queues for the chippies! I think most people who have had a beer in the ground know the beer is shite at a rip-off price. I think you are right that first-timers and oppo fans will feel more comfortable there.