- Apr 29, 2008
Could it see lengthy price freezes rather than direct cuts?I believe that if we can qualify for the Champions League on a regular basis, then the value of our commercial deals are almost certain to rise. Whether qualifying for the CL for two successive seasons will be sufficient to achieve parity with some of the mega-deals secured by our competitors, I don't know. Maybe we will have to qualify and progress well to the later stages of the competition, every season, for several more seasons, before the eye-watering sponsorships are on offer; who can say?
As for increased commercial income being the catalyst for lower ticket prices, I would be less confident. Although I can see the benefits that this might achieve i.e. an increase in younger attendance and an improved match atmosphere, I suspect that before ticket prices were reduced we would have to see a sustained reduction in transfer fees, player wage demands, and agents fees, none of which are likely in the foreseeable future. Throw in the possibility that TV revenues might stagnate, or even fall, then matchday revenue becomes more significant, not less, further reducing the possibility of a reduction. But, I hope I'm wrong.