PSG are building an identity and culture. Signing Neymar was great business. One of the top few players in the world. Clearly a lot of money but something they can afford. Buying the best is what the top clubs do. It's obvious they've set ambitions to win the champions league but it will always remain a challenge.Which is the wrong model. PSG keep making big signings without building an identity and culture first; and sign Neymar and achieve basically nothing by doing so. They now have someone that thinks he is bigger than the club and only makes the club culture worse. PSG are worse for it, so are Utd with Pogba.