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The Owners

lfc.eddie

"¿Plata... O Plomo?"
Joined
Sep 18, 2006
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53,065
Thanks for posting this. I saw it earlier today. It just goes to show the significant progress made by the club both on and off the field and is testament to the excellent stewardship of FSG as owners alongside Peter Moore as CEO.
Deal yet to be agreed and it depends whether NB has made enough from our merchandising for them to put that sort of amount into our coffer. The NB coverage throughout the world is a bit bare, so I am not sure how much they’ve gotten back. One thing that is going for us is Salah, lots of kids I see in my part of the world asking for Salah shirt.

Will give them a pat on the back when they seal it and expect it to be £80m and above.
 

C

Caradoc

Guest
Deal yet to be agreed and it depends whether NB has made enough from our merchandising for them to put that sort of amount into our coffer. The NB coverage throughout the world is a bit bare, so I am not sure how much they’ve gotten back. One thing that is going for us is Salah, lots of kids I see in my part of the world asking for Salah shirt.

Will give them a pat on the back when they seal it and expect it to be £80m and above.

Yeah thanks eddie ...... I already realised that! :-)

If NB don’t follow this up there will be other companies.


I realise you’re not exactly FSG’s biggest admirer but if its okay with you I think they’re great so I’ll praise them as I see fit! :well done:




Puts New Balance on the map so they have to pay, and if they don’t another major brand will be waiting in the wings, probably Adidas.

I think New Balance will pay the dough. It will be win-win, and part of the money will be based on success.


Agreed!
 

lfc.eddie

"¿Plata... O Plomo?"
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I realise you’re not exactly FSG’s biggest admirer but if its okay with you I think they’re great so I’ll praise them as I see fit! :well done:
Nothing to do with being an admirer, just a person who don't like counting the chickens before them eggs hatch.
 

Red Ted

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Aug 14, 2018
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636
Our first full season under them (2011/2012):



We're currently on 51 points at the half way point.

God that's a deeply grim reminder, I remember that season as it was the only time as a Liverpool fan I fully expected us to lose when the dregs of the league came to play at Anfield, 52 points!
 

Kopstar

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God that's a deeply grim reminder, I remember that season as it was the only time as a Liverpool fan I fully expected us to lose when the dregs of the league came to play at Anfield, 52 points!
At this stage in 2010/11 we had 29 points a goal difference of - 3 and were 11th in the table below the likes of Sunderland, Newcastle, Blackpool, Bolton and Stoke.

Still, our UEFA club coefficient was 5th then and now it's 14th so by @RedForever2014's reckoning they've taken us backwards.
 

Red_Jedi

Anfield kick about
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https://www.telegraph.co.uk/football/2019/01/21/liverpool-expected-become-first-club-100m-annual-net-profit/

*edit - found the original article.

So shittly run this club...

What a drastic change in fortunes since the dark days of the cowboys.
Our club actually feels wealthy at the moment.
Just walking around the stadium on match day has this “colossus” feeling about it.

Feels like a modern day football club.

Then we have the likes of Alison and VVD to watch on the turf - and Keita and Fabinho on the bench (nearly £100m just there).

And all these players signing new contracts without a fuss.

And if we are about to make a record profit - then which players will replace Studge, origi, Moreno and Lallana.... these owners are fighting in a landscape that has city, Chelsea and united who have had years of serious squad building - and we may have a squad that is up there - our 1st 11 already is - just not the depth.

All incredible!
 

Semmy

tho your dreams be tossed and blown
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At this stage in 2010/11 we had 29 points a goal difference of - 3 and were 11th in the table below the likes of Sunderland, Newcastle, Blackpool, Bolton and Stoke.

Still, our UEFA club coefficient was 5th then and now it's 14th so by @RedForever2014's reckoning they've taken us backwards.
Careful not to stir the pot. #FSGout
 

Arminius

FSG PR plant
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At this stage in 2010/11 we had 29 points a goal difference of - 3 and were 11th in the table below the likes of Sunderland, Newcastle, Blackpool, Bolton and Stoke.

Still, our UEFA club coefficient was 5th then and now it's 14th so by @RedForever2014's reckoning they've taken us backwards.
Depressing to think how much better it would have been had we won the EL.
 

Semmy

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Irishanfield

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At this stage in 2010/11 we had 29 points a goal difference of - 3 and were 11th in the table below the likes of Sunderland, Newcastle, Blackpool, Bolton and Stoke.

Still, our UEFA club coefficient was 5th then and now it's 14th so by @RedForever2014's reckoning they've taken us backwards.
Surely this is bating exactly the thing you report everyone else for and is against the site rules ?
 

Irishanfield

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Let me help you out. If you think it is you should use the report button.
no I think most of us don't bother with reporting posts as the mods are usually over worked looking into the multitude of reports you do daily

But in relation to the above post you are definitely bating RedForever2014 as you take a swipe at him when he's said nothing and tag him he try get him going.
 

Red Armada

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Kopstar

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no I think most of us don't bother with reporting posts as the mods are usually over worked looking into the multitude of reports you do daily

But in relation to the above post you are definitely bating RedForever2014 as you take a swipe at him when he's said nothing and tag him he try get him going.
You must be unfamiliar with him. He's not exactly inactive when it comes to this thread and he has previously referenced the club's UEFA coefficient as evidence of the club's decline under FSG.

Given that this is a discussion forum I raised it and tagged him to see if he still considers it an appropriate yardstick. He and I often disagree on issues that have arisen over the years, most often in this thread, but we've exchanged our views without it descending into personal insults.

I doubt he'd consider it baiting but if you do, report it rather than raising it in this thread...in order to bait.
 

RedForever2014

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From memory, my mention of the coefficient was that it measured our European performance on the pitch versus our financial standing off it.

I considered that a club then ranked 42nd in terms of football yet 9th in terms of finances, had some considerable improvements to make on the pitch.

We've made those improvements but not gone far enough, and face the real risk of not being able to handle the CL and PL concurrently, due to issues in the squad as Jaffod mentioned yesterday in the other thread.

As to the comments about financial performance in posts above, in light of the forthcoming apparent record profits of nearly £100m, I again state that I have no issues in the commercial management of the club.

The profits are I believe due to the sale of Coutinho yet the write down of the fees paid for signings over their contracts, coupled with the money raised from the CL run.

I'll personally never celebrate financial results in part due to selling key players, but of course it's great that the club appears in good financial health.

However, until LFC re-categorises itself at Companies House as an entertainment company as opposed to a sporting organisation, I will measure FSG's tenure via trophies.

What is clear from both the profits made in the past two years and the net spend figures, that the club is not investing every penny it has available in making the squad as strong as possible.

Our squad couldn't handle a title challenge, CL campaign and two domestic cups. It probably won't be able to handle the PL and CL if we get past Bayern.

That to me is because the club didn't go the extra mile in adding quality where needed, which is disappointing as sooner or later we have to win things, or we might as well change our industry sector at Companies House and be honest about what we are as a company.
 

Iluvatar

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From memory, my mention of the coefficient was that it measured our European performance on the pitch versus our financial standing off it.

I considered that a club then ranked 42nd in terms of football yet 9th in terms of finances, had some considerable improvements to make on the pitch.

We've made those improvements but not gone far enough, and face the real risk of not being able to handle the CL and PL concurrently, due to issues in the squad as Jaffod mentioned yesterday in the other thread.

As to the comments about financial performance in posts above, in light of the forthcoming apparent record profits of nearly £100m, I again state that I have no issues in the commercial management of the club.

The profits are I believe due to the sale of Coutinho yet the write down of the fees paid for signings over their contracts, coupled with the money raised from the CL run.

I'll personally never celebrate financial results in part due to selling key players, but of course it's great that the club appears in good financial health.

However, until LFC re-categorises itself at Companies House as an entertainment company as opposed to a sporting organisation, I will measure FSG's tenure via trophies.

What is clear from both the profits made in the past two years and the net spend figures, that the club is not investing every penny it has available in making the squad as strong as possible.

Our squad couldn't handle a title challenge, CL campaign and two domestic cups. It probably won't be able to handle the PL and CL if we get past Bayern.

That to me is because the club didn't go the extra mile in adding quality where needed, which is disappointing as sooner or later we have to win things, or we might as well change our industry sector at Companies House and be honest about what we are as a company.
There is one reason.



Do you not trust our manager?
 

Kopstar

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From memory, my mention of the coefficient was that it measured our European performance on the pitch versus our financial standing off it.

I considered that a club then ranked 42nd in terms of football yet 9th in terms of finances, had some considerable improvements to make on the pitch.

We've made those improvements but not gone far enough, and face the real risk of not being able to handle the CL and PL concurrently, due to issues in the squad as Jaffod mentioned yesterday in the other thread.

As to the comments about financial performance in posts above, in light of the forthcoming apparent record profits of nearly £100m, I again state that I have no issues in the commercial management of the club.

The profits are I believe due to the sale of Coutinho yet the write down of the fees paid for signings over their contracts, coupled with the money raised from the CL run.

I'll personally never celebrate financial results in part due to selling key players, but of course it's great that the club appears in good financial health.

However, until LFC re-categorises itself at Companies House as an entertainment company as opposed to a sporting organisation, I will measure FSG's tenure via trophies.

What is clear from both the profits made in the past two years and the net spend figures, that the club is not investing every penny it has available in making the squad as strong as possible.

Our squad couldn't handle a title challenge, CL campaign and two domestic cups. It probably won't be able to handle the PL and CL if we get past Bayern.

That to me is because the club didn't go the extra mile in adding quality where needed, which is disappointing as sooner or later we have to win things, or we might as well change our industry sector at Companies House and be honest about what we are as a company.
The issue I had with your use of the UEFA coefficient was that it isn't a true reflection of where the club is at any moment in time. The coefficient lags due to how it is calculated and at best can only be used as a delayed indicator as to a club's direction of travel 2-3 years previous.

H&G (damn it's great not having to type those two letters for so long) benefited (in terms of UEFA coefficient) during their tenure from the club's results in Europe from 2005-2009, so from the club's position largely as it was before they took over.

Their mismanagement began impacting the club nearly immediately but it wasn't until at least midway through their ownership that it began to impact results on the pitch, although our results in Europe deteriorated every year in which they owned the club.

I'm still waiting to be impressed by our commercial performance and hope to see a significant increase in those revenues in the next accounts because for me we have underperformed in this area, relative to our standing, for years.

Just to clarify further, the article talks about profit of €100m, not £100m.
 

lfc.eddie

"¿Plata... O Plomo?"
Joined
Sep 18, 2006
Messages
53,065
From memory, my mention of the coefficient was that it measured our European performance on the pitch versus our financial standing off it.

I considered that a club then ranked 42nd in terms of football yet 9th in terms of finances, had some considerable improvements to make on the pitch.

We've made those improvements but not gone far enough, and face the real risk of not being able to handle the CL and PL concurrently, due to issues in the squad as Jaffod mentioned yesterday in the other thread.

As to the comments about financial performance in posts above, in light of the forthcoming apparent record profits of nearly £100m, I again state that I have no issues in the commercial management of the club.

The profits are I believe due to the sale of Coutinho yet the write down of the fees paid for signings over their contracts, coupled with the money raised from the CL run.

I'll personally never celebrate financial results in part due to selling key players, but of course it's great that the club appears in good financial health.

However, until LFC re-categorises itself at Companies House as an entertainment company as opposed to a sporting organisation, I will measure FSG's tenure via trophies.

What is clear from both the profits made in the past two years and the net spend figures, that the club is not investing every penny it has available in making the squad as strong as possible.

Our squad couldn't handle a title challenge, CL campaign and two domestic cups. It probably won't be able to handle the PL and CL if we get past Bayern.

That to me is because the club didn't go the extra mile in adding quality where needed, which is disappointing as sooner or later we have to win things, or we might as well change our industry sector at Companies House and be honest about what we are as a company.
You’ve brought a pretty good point only if we fail. We don’t know yet and we can’t say we have failed. Till we do, as of today, I’d rather give the manager the credit he deserves and the squad the plaudits for doing what they’ve brought in to do so well. If we fail, I can assure you I will be asking a form from you to sign up into your camp...
 

lfc.8

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Messages
2,273
Game changers: Liverpool FC

Liverpool Football Club CEO Peter Moore on how to keep fans tuned into the world's favourite sport at a time when video games are luring away fans

Ninety minutes is a long time for a millennial male to sit down on a couch,” Liverpool Football Club CEO Peter Moore tells an auditorium full of visibly horrified football professionals. “When I look at viewing and attendance figures of millennial males, I’m concerned as a CEO of a football club that relies on the next generation of fans coming through.”

Despite being chief executive of one of England’s most storied and beloved clubs – and one that currently sits atop the Premier League standings – Moore’s concerns don’t come in the form of rival teams, injured players or losses on the pitch. What keeps him up at night, he says, is Fortnite, the $15bn a year, free-to-play video game taking the world by storm.

“If we don’t build technological prowess as a club we will lose them [young fans],” he adds, with a slight hint of alarm in his voice. “There’s so much pressure on time now and only 24 hours in a day, [and] there are only so many hours to play Fortnite.”

This battle for young people’s attention, fought on the TV screens and electronic devices of youth around the world, is just as important as any match against the likes of Manchester City, Tottenham, Chelsea or Arsenal, says 64-year-old Moore.

A Silicon Valley approach to Anfield

Moore’s unlikely route to his current position as the club’s CEO has given him the expertise on the addiction-like hold of electronic entertainment on the minds of today’s young people. He was born and bred in Liverpool, the son of a nurse mother and a father who made a living as a freight worker. After two decades at sports footwear and apparel company Reebok, Moore took a job at the Japanese video game firm Sega and eventually rose to be president and chief operating officer of Sega of America. After that came stints as corporate vice president of Microsoft’s interactive entertainment division and as head of Electronic Arts’ sports division. In February 2017, he came home to Merseyside.

It is this background, Moore says, that is guiding his approach at Liverpool. “We are an industry that needs to harness technology to make sure we don’t miss an entire generation of young people growing up that don’t have that love for football,” he says. “We need to package content in bites of 60 to 90 seconds to keep their engagement.”

So far, Moore’s efforts have paid off: the club surpassed the 10 million-follower mark on Instagram in October (it has now reached 11.6 million), the same month that it received the most total interactions in world sport, surpassing both Barcelona and Manchester United. Additionally, the club had the highest YouTube viewing figures in the Premier League, and remains the most followed UK account on the global video platform. It ranks fourth in world football.

Success on the digital pitch, Moore explains, can be measured by examining the relationship between a fan’s ‘cost of acquisition’ and lifetime value. “What does it cost me to go get you? I want your name, your gender, your e-mail address. If I can get your credit card number, that’s a huge plus. What does that cost?” he says. “And then, what are you worth to me as a fan [in terms of] lifetime value?”

A fan’s lifetime value, he goes on to explain, comes through a variety of different streams. Fans might buy team apparel through e-commerce platforms, subscribe to the club’s on-demand video service, LFCTV GO, or better yet, head to Liverpool to see the Reds play at Anfield.

Moore, whose accent sounds perhaps more Californian than Scouser after years of living abroad, adds that the club’s approach to digital outreach rests on a simple principle common to many businesses: know your customer. To this end, Liverpool is working with American multinational tech giant IBM to optimise websites, build global apps and generate content that is timely and relevant to individual consumers.

“That’s something I learned in video games. I can push you all kinds of stuff on particular players, but if you’re only interested in [striker] Mohamed Salah, and I don’t know that, my outreach is wasted,” he says. “You might like [midfielder] Gini Wijnaldum. The more we learn about you, the more we can push Gini Wijnaldum stuff that you’ll click or engage. The key is that I need to know who you are.”

The Mo Salah effect

In the Middle East, Moore’s digital outreach efforts received a welcome boost in the form of Mohamed Salah, the prolific 26-year-old Egyptian striker who transferred to Liverpool from AS Roma in 2017.

“The moment we signed Mohamed, straight away we looked at our social media platforms and you could look at IP addresses and immediately see [a spike in followers], in particular from Egypt,” he recalls, smiling at the thought.

“But there is a pan-Arabian pride from all people in the Middle East, regardless of whether you are Egyptian. We saw Jordan, and we obviously saw the UAE. It breaks down some of the barriers in this region when it’s an Arab player that is playing, and not only playing, but arguably one of the best players in the world and scoring goals for fun.”

Salah, Moore adds, has quickly become a fan favourite on the club’s social media channels, largely due to the often-humorous posts illustrating his relationship with Liverpool centre back and Croatia international Dejan Lovren.

As an example of the boost that this relationship – which Moore laughingly compares to the 1970s TV series ‘The Odd Couple’ – he points to a recent post from Lovren in which the Egyptian wished Lovren a happy new year, only to sheepishly confess that he was only reaching out to find out what time training was scheduled for the following day.

“Their ability to share their ‘bromance’ is hilarious. They publish texts from one another on their social media platforms and get millions of views,” he says. “This is the kind of ongoing sitcom that the fans love, in the millions of people.”

Liverpool first

Despite the global appeal of the club and Moore’s efforts to reach and create fans abroad, the city of Liverpool remains at the heart of what the club does. Every decision he takes is taken with the city’s best interests at heart, Moore says. Under his leadership, the club’s ‘Red Neighbours’ outreach programme placed 152,000 local children in community programmes during the 2017/2018 season. It served 450 free Christmas lunches for pensioners, donated 1,100 free tickets to children and did a host of other good deeds.

As Moore sees it, the local fans form part of the club’s unique selling point compared to other teams, and boost the club’s appeal to the international fans he hopes to attract. “We trade on our local fans. We trade on ‘You’ll Never Walk Alone’,” he says, referring to the 1963 song from the Liverpool group Gerry and the Pacemakers, which masses of Reds fans sing during matches. “The atmosphere is generated by local fans…the massive majority [of people at games] are local people.”


Moore adds that local people are “advantaged”, with fans living in certain postal codes offered tickets on priority, and at bargain prices as low as £9 ($11.60). “We wish we could do more,” he remarks. “We have this hugely positive problem that demand for tickets far outweighs our ability to put everyone in the stadium that wants to be there. Not every club has that problem. It’s a high-class problem to have.”

It is local people – whether they are supporters or not – who will benefit from Moore’s digital outreach in the event that international fans take the plunge by buying a ticket to Liverpool and watch a game in person.

“That’s huge, not only for Liverpool Football Club, but for the city. We have thousands of people who fly in from all over the world to watch Liverpool play, and that has a positive economic impact on the city,” he says. “Liverpool still has socio-economic challenges. So if we can bring fans, both local and global, into the city, there’s a value. Technology powers that… it’s not cheap, [but] it is a long-term investment.”

A ‘priceless’ win

At the time of writing, Liverpool stands in first position in the Premier League standings, four points ahead of Manchester City despite losing 2-1 to the reigning champions on December 4. Although many analysts have predicted that the 2018/2019 season may end with Liverpool winning the Premier League for the first time, Moore is surprisingly nonchalant about the economic benefit that will have for the organisation, saying he “isn’t sure” what a victory would mean in monetary terms.

“It goes back to long-term value. I know from a media or distribution value what happens when you come first, but I don’t know [the immediate impact] and we don’t think about that,” he notes. “You don’t think about this as a £5m ($6.4m) cheque that you may get for winning the Premier League. You think long-term, that we can finally put a Premier League logo on the walls of Anfield to go with the 18 First Division championships and five European Cup championships we’ve won. In five or 10 years’ time, should that happen, we’ll look back on this moment.”

To illustrate the difficult-to-measure potential boost to the Liverpool brand, Moore points back to Liverpool’s 2005 Champions League victory in which the team defeated AC Milan in penalty kicks after coming from behind to draw 3-3 in regular time.

“I don’t know what cheque UEFA [the Union of European Football Association] wrote for winning that night. It doesn’t matter,” he says, proudly. “The memories that created and the brand enhancement of being down 3-nil to arguably the best club team in the world at that moment and then coming back to win was priceless.”

Not for sale

While CEO Peter Moore is unequivocal in saying that Liverpool is not for sale, he says that the club remains open to offers from groups or individuals interested in acquiring a minority stake. “[The club] is not discourteous enough to discount people who say they are interested,” he notes. “The club has made it very clear that if the right partner is interested in a minority stake, they would consider that.”

In late August 2018, it was reported that Liverpool owners Fenway Sports Group (FSG) turned down a $2.6bn takeover bid from a cousin of Manchester City owner Sheikh Mansour, Sheikh Khaled Bin Zayed Al Nahyan. At the time, Britain’s Press Association said it understood that the offer – one of a number of approaches FSG has received in recent years – did not go further than the vetting stage because it was deemed to be neither credible nor worthy of being put to the ownership.

Looking for partners

According to Moore, Liverpool will be “entertaining offers” from kit suppliers after its current relationship with American company New Balance ends at the 2019/2020 season, a deal that is reportedly worth $57.8m each year. The expected value of the new partnership is expected to be aligned with other top UK clubs at around $96.3m.

“It’s an important part of our overall commercial make-up, not only for the revenue it brings, but live-and-die soccer fans [care] about their kit manufacturer and designs as part of how they show themselves as fans,” he says. “We think we are uniquely placed right now to build upon what we already have with New Balance… we think it’s a great opportunity to build on our global distribution.”

https://www.arabianbusiness.com/sport/411651-liverpool-fc-game-changers
 



dockers_strike

Well-Known Member
Joined
Nov 26, 2017
Messages
750
What is clear from both the profits made in the past two years and the net spend figures, that the club is not investing every penny it has available in making the squad as strong as possible.

Our squad couldn't handle a title challenge, CL campaign and two domestic cups. It probably won't be able to handle the PL and CL if we get past Bayern.

That to me is because the club didn't go the extra mile in adding quality where needed, which is disappointing as sooner or later we have to win things, or we might as well change our industry sector at Companies House and be honest about what we are as a company.
Sorry, I cannot agree with this. No English club has ever won 4 trophies in a season, doubles are rare and trebles even rarer so, it's a bit far fetched to even think a club can. Neither is this the 1980's, football has changed immeasurably.

To win the Champions League, you need to play almost as many games as needed to win both the FA and EFL Cups. It's an unpalatable fact but I dont see the point going all out to win either the FA Cup and especially the EFL Cup when these are competitons for virtual reserve teams. It is sad, especially so for the FA Cup but all the major European leagues have been that way for years. And these are the clubs who you have to play in the CL where their 'elite' players arent flogged to death over the season.

And as I keep saying, 30 years is a bigger embarassment than 6 years. Let's not forget that last League Cup win took a virtually full strength Liverpool team to beat 2nd tier Cardiff on pens. Yes, a trophy is a trophy but Im more than a bit jaudiced at winning a cup here and there while others are being crowned Champions of England.

I just cant get my ahead around these fans who think every last penny has to be spent on the squad. The club's infrastructure has improved enormously with the new Main Stand. Kirkby is being upgraded and the Anny Road is next. Neither am I particularly bothered that the club isnt a chequebook operation like chelsea and manchester city are. I much prefer and always have done, the approach that we spend wisely when needed and give opportunities to young players to come through the ranks. We've been doing that since the 60's.

Jurgen Klopp doesnt operate with massive squads. Im pretty sure if Jurgen decided he wanted to bring in additional fullback cover, he would have done.
 

lfc.eddie

"¿Plata... O Plomo?"
Joined
Sep 18, 2006
Messages
53,065
In late August 2018, it was reported that Liverpool owners Fenway Sports Group (FSG) turned down a $2.6bn takeover bid from a cousin of Manchester City owner Sheikh Mansour, Sheikh Khaled Bin Zayed Al Nahyan. At the time, Britain’s Press Association said it understood that the offer – one of a number of approaches FSG has received in recent years – did not go further than the vetting stage because it was deemed to be neither credible nor worthy of being put to the ownership.
If this is true I am quite glad it didn't happen, fucker not rich enough to own us and would probably need to raise funds to fuel our needs. His cousin is worth more than 10X this fella. Did good with our due-d.
 
C

Caradoc

Guest
If this is true I am quite glad it didn't happen, fucker not rich enough to own us and would probably need to raise funds to fuel our needs. His cousin is worth more than 10X this fella. Did good with our due-d.


Apparently we’d have ended up with far less chickens than eggs eddie ......... ! ;-)
 

Obanite

Full time coo
Joined
May 14, 2007
Messages
3,471
As a socialist, I can't pretend I'm particularly bothered about our owners making colossal profits or whatever, but that's a wider gripe about how football has been run for a long time. Compared to the days of Hicks and Gillette, it's night and day. Hopefully the team continues to get the investment it needs.