The Singaporean Liverpool Never Managed To Sign
- Aug 5, 2008
Honestly, I am the kind of person who prefers to shop informally in such informal vendors, markets etc. But allowing such traders or vendors to use our club logo or any of the club's assets like the name of players etc should be an exception rather than your idea of "since they are making so much money, it should be ok". If so, how much is 'making so much money?', I suppose if I make something with Nike swish that something Nike does not sell now in their own stores officially and I sell them for profits, they should not sue me since they are already making so much money, you see what I am driving at? Then you might as well not respect IP or copyrights etc. But yet I am not advocating to ban these vendors. Like you said, these vendors add greatly to match day atmosphere. When I was there, I enjoy very much browsing the vendors just outside Anfield. What I think eventually that there should be a program that the club runs to cooperate with these vendor instead of "taking legal actions because we have the right to do so" even if we have the rights to. I think it will be a win-win, since we get access to interesting merchandise, the club will be seen as collaborative and not punitive and the vendors continue to earn a decent living. But that cannot be on the premise that the club makes so much money, they should turn a blind eye to indiscriminate use of the club's assets.Personally I'd have no problem with it. In my view football clubs makes more than enough money and shouldn't need to corner every possible market with aggressive trademarking & the likes.
But the question is hypothetical. The facts are that a lot of the local traders sell solely LFC related products and have contributed to fan & terrace culture for decades whereas most foreign traders sell all kinds of football products & haven't had any influence on the shaping of the club.
And more so It will be the local traders who suffer more as it's much easier to clamp down on somebody selling Liverpool merchandise outside the stadium than it is to clamp down on a guy selling a Liverpool t shirt on a clothing rail halfway across the world